Article 43

 

Wednesday, August 06, 2008

Can NebuAd Survive

NebuAd Jettisons PR Firm, Employees

By Cade Metz
August 6, 2008

Now that Congress has PUT THE FREEZE on its stateside ISP partnerships, NebuAd is slimming down.

The Phorm-like behavioral ad targeter has jettisoned its PR agency, and sources tell us the company recently laid off a significant portion of its workforce.

Sources also say the company is considering the adoption of an advertising model that does not require the tracking of web surfers from inside ISPs.

A spokeswoman for the company has confirmed the layoffs, though she would not provide numbers. “We have made temporary adjustments in the headcount,” she told The Reg. But the company says it intends to move forward with its deep packet inspection technology, which monitors both the search and browsing activity of ISP users.

“Today, NebuAd employs about 60 employees, including many leading behavioral scientists and other advanced technology engineers. We have built a sophisticated behavioral targeting system and unique appliance technology, which provide value to the entire online advertising ecosystem. We intend to continue to develop and market our solutions.”

NebuAd maintains at least two offices: One in Silicon Valley, and another in London, and its web site still advertises a sales position in New York, where The Horn Group formerly handled its PR. The Horn Group’s Anthony Loredo, who spearheaded on the NebuAd account, told The Reg the two companies have parted ways.

Loredo was unaware of the layoffs, but rumors of cutbacks have been circulating since Congressman Ed Markey GRILLED NebuAd CEO Bob Dykes during a hearing of the House Subcommittee on Telecommunications and the Internet. Dated July 19, THIS BLOG POST from one of NebuAd’s ad partners mentions the downsizing.

Meanwhile, resumes from former NebuAd employees have turned up at the online job board Monster.com.

Ed Markey, chairman of the House Subcommittee on Telecommunications and the Internet, and other high-ranking Congressman have questioned whether NebuAd’s system runs afoul of the US Communications Act of 1934, the Cable Act of 1984, the Electronic Communications Privacy Act, and other wiretapping-related US statutes. The system does not require an opt-in.

While they investigate, Markey and crew have asked all American ISPs to at least delay their use of systems from NebuAd and similar ad targeters.

SOURCE

Posted by Elvis on 08/06/08 •
Section Privacy And Rights • Section Broadband Privacy
View (0) comment(s) or add a new one
Printable viewLink to this article
Home
Page 1 of 1 pages

Statistics

Total page hits 9705632
Page rendered in 0.7529 seconds
41 queries executed
Debug mode is off
Total Entries: 3222
Total Comments: 337
Most Recent Entry: 05/04/2020 08:41 am
Most Recent Comment on: 01/02/2016 09:13 pm
Total Logged in members: 0
Total guests: 8
Total anonymous users: 0
The most visitors ever was 172 on 12/25/2019 07:40 am


Email Us

Home

Members:
Login | Register
Resumes | Members

In memory of the layed off workers of AT&T

Today's Diversion

True friendship comes when the silence between two people is comfortable. - Dave Tyson Gentry

Search


Advanced Search

Sections

Calendar

May 2020
S M T W T F S
          1 2
3 4 5 6 7 8 9
10 11 12 13 14 15 16
17 18 19 20 21 22 23
24 25 26 27 28 29 30
31            

Must Read

Most recent entries

RSS Feeds

Today's News

ARS Technica

External Links

Elvis Picks

BLS Pages

Favorites

All Posts

Archives

RSS


Creative Commons License


Support Bloggers' Rights