Alcatel-Lucent Revival

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All roads will eventually lead to super-fast LTE, says telco boss
The super-fast mobile broadband technology LTE is the way of the future, says technology giant Alcatel-Lucent.

By Helen Twose
New Zealand Herald
May 26, 2009

In Auckland for the launch of Telecom’s new mobile network, Philippe Keryer, president of the French-based group, said LTE, rather than WiMAX, would be the technology of choice for mobile operators upgrading from 3G technology.

"LTE is a unique opportunity for Alcatel-Lucent because it is the first time you have one single technology which is positioned as an evolution of both the CDMA world and the GSM UMTS world,” Keryer said.

He said the company could leverage its number one position in CDMA - Alcatel-Lucent built Telecom’s existing mobile CDMA network and its new W-CDMA XT Network - and the fact that it had continued to invest “massively” in W-CDMA.

Keryer said recognition of its expertise was the announcement this year that Alcatel-Lucent, in partnership with Ericsson, would build an LTE network for Verizon Wireless in the United States.

VERIZON WIRELESS - part-owned by Vodafone Group - plans to commercially launch the LTE network in 2010. Verizon said field trials had delivered peak download speeds of 50 megabits per second - roughly 25 times faster than the mobile networks now deliver in New Zealand.

Keryer said the backing of a big operator such as Verizon to deploy such new technology was a very strong statement about Alcatel-Lucent’s position in the market.

Asked how Telecom might choose to deploy LTE in the future, given its position of having networks based on both CDMA and W-CDMA technology, Keryer said how and when Telecom might make the leap to LTE was “definitely their choice”.

But the availability of the high-speed mobile technology was helping Telecom think about the smooth and natural evolution of its networks to LTE in the future.

Keryer said that despite WiMAX promising similar capabilities to LTE “it’s absolutely obvious that LTE is the technology of choice for all mobile operators for their evolution towards broadband”.

He said the speed at which mobile operators moved to LTE depended on how long they would rely on their current 3G networks.

“But the long-term view is that all the roads are leading to LTE when it comes to mobile operators,” Keryer said.

This view was taken into account when Alcatel-Lucent made its STRATEGIC OUTLOOK announcements late last year.

The company said it would reduce its spending on WiMAX technology in favour of LTE.

Keryer said WiMAX was more likely to be deployed as a “last mile” connection in a traditional fixed-line network than as the technology of the future for mobile operators.

He said the telecommunications environment had not been left unscathed by the economic downturn.

Alcatel-Lucent’s FIRST QUARTER RESULTS, announced this month, showed year-on-year revenues had fallen 6.9 per cent.

The company said it expected the market to continue to shrink between 8 and 12 per cent in 2009.

Keryer later flew to China, where Alcatel-Lucent was one of the first Western companies to enter that market with a Government joint-venture.

THE NEXT WAVE

LTE - Long Term Evolution: The next wave of mobile technology promising super-fast wireless broadband speeds.
Commercially available in the United States in 2010.

Both GSM-based networks in New Zealand (Vodafone, Telecom XT Network and 2degrees) and CDMA networks (Telecom’s current mobile network) could be upgraded to LTE.

No indications have been given when LTE might come to New Zealand.

Alcatel-Lucent: French-based technology giant formed out of the merger of Alcatel and Lucent in 2006.

More than 77,000 staff and 16.98 billion in revenue.

Major clients in the region include Telstra and Telecom.

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Alcatel-Lucent, Placecast marry location with mobile ads
Alcatel-Lucent and1020 Placecast team up to offer carriers location-relevant brand messaging, advertisements

By Sarah Reedy
Telephony Online
May 21, 2009

Alcatel-Lucentis trying its hand at mobile advertising with the help of location-based advertising provider 1020 Placecast. The companies today announced plans to jointly provide mobile operators and brands with location-targeted ads based on Alcatel’s geofencing technology and Placecast’s location-targeting capabilities.

ALCATEL-LUCENT ALREADY PROVIES AD-INSERTION for IPTV but is hoping to capitalize on the burgeoning market for relevant mobile ads and the equally hot market for location-based services (LBS). The platform lets consumers opt in and provide operators with a list of the stores and brands from which they would like to receive content and information. They can also set the parameters of the service how often they receive ads from each individual brand, at what times or in what form - SMS or MMS. The ads they receive can come in the form of the classic Starbucks coupon example or a notice when their favorite line at a nearby Target is on sale.

“When you add in a click-to-call or click-to-map, the relevancy of that message greatly increases the effectiveness of the marketing over showing a user a standard ad,” said Alistair Goodman, chief executive officer of 1020 Placecast. “Part of what is unique about the combination of our technologies is the ability to create that offering and do it at scale.”

Placecast works with the advertisers to create scalable, location-based messaging campaigns for mobile, and Alcatel-Lucent manages and delivers the content on the carriers behalf. Alcatel-Lucent’s geo-fencing technology lets the advertiser create certain regions for targeting as broad or specific as they want. When the consumer enters that geofence, Placecast delivers a proximity-based ad or marketing campaign. Alcatel-Lucent won֒t reveal exact locations, just the fact that the consumer entered a designated geographical area. Mark Disbrow, head of Alcatel-Lucent’s LBS business, said they adhere to the privacy requirements of any carrier they work with.

Alcatel Lucent, along with Telcordia, is a member of the TM Forums Counter Encounter, an initiative for service providers and suppliers to determine how to best manage content and generate revenue from mobile services. Advertisements are one aspect of what it will take for carriers to successfully enter the content business, according to Grant Lenahan, Telcordia’s vice president and strategist of service solutions. He stressed that mobile ads have to give consumers something in return, and location by itself isn’t necessarily the most targeted way to reach someone on mobile.

“When you use location with OTHER INFORMATION, you can make a much better DETERMINATION OF WHAT SOMEONE’S INTERESTED IN,” Lenahan said. They may have just called three tire stores and drive by a Starbuck’s en route to the tire store, and you’re going to send them a coffee ad? Lets rethink that one. People keep focusing on LBS, because they’ve heard it before and its simple. It’s one piece of context. It is important, but Im frustrated that people think itҒs the only one. There is so much more richness in the network.

Disbrow said that by letting consumers pick the brands they are interested in and the kinds of content they want to receive and when, Alcatel-Lucent and Placecast’s platform enables a higher level of targeting without having to mine any consumer data. Since the market for both mobile ads and LBS is still relatively new and hindered by PRIVACY AND SECURITY CONCERNS, the companies are providing an entry point for carriers and brands that may otherwise not consider mobile.

Interest is growing, however, according to an ABI Research report released yesterday. The firm found that spending on mobile marketing and advertising in 2009 has been flat compared to 2008 if not slightly growing. Considering that ad spending has decreased in most other forms of media, its encouraging news for the industry. That being said, ABI found that if an advertiser or brand had mobile in their experimental budget, it most likely got cut due to the economy. If it was already an established part of the marketing mix, spending was maintained or upped.

Placecast already doing a number of mobile ad campaigns, according to Goodman, and has found that most brands are either eager to test mobile advertising or they are already beginning to incorporate it to their overall media budget. In Placecast’s experience, the economy is actually driving them to be more open to test mobile and learn from it. The companies have not announced any operator or brand partners, but Placecasts existing customer base includes FedEx, BMW and Nike.

“Weve reached a point in time where there as many owners of mobile phone over the age of 35 as under the age of 35,” Goodman added. Marketers are aware that media consumption patterns are shifting, consumers are spending a lot of time getting information on their devices and they are working hard to integrate that into their marketing plans.

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Three US Operators to Launch LTE in 2010

Pulkit Chandna
Maximum PC
June 19, 2009

Netizens around the globe are eagerly awaiting a wireless broadband solution at par with cable or DSL in terms of speed. Long Term Evolution (LTE) is a 4G wireless broadband technology that can establish parity between wireless broadband and wired/fixed internet services. The list of wireless operators keen on rolling out LTE services at the earliest is swelling.

According to ABI Research, a dozen operators across the globe have positioned themselves to launch LTE services in 2010. Verizon Wireless, US Cellular and MetroPCS Wireless are the three US-based operators that figure on the list.

Infrastructure equipment vendors like Huawei, NEC, Fujitsu, Alcatel-Lucent, Ericsson, and Starent are experiencing a windfall as operators prepare themselves to launch LTE services. However, regulatory impediments in some parts of the world mean that a large chunk of people will be deprived of this almost divine wireless bliss until regulators put the necessary spectrum on the block.

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A dozen operators to launch LTE services in 2010, says ABI Research

By Meiling Chen
Digitimes
June 17, 2009

The tally of wireless operators committed to deploy LTE networks and offer LTE-based services to their subscribers in 2010 has climbed to at least 12, according to ABI Research. By the following year nearly 34 million users worldwide are forecast to subscribe to the new ultra-fast data services, which promise speeds rivaling those available via cable or DSL.

“Spectrum availability is the primary factor impacting deployment plans,” commented ABI senior analyst Nadine Manjaro. “In countries where telecommunications regulators are making appropriate spectrum available, many operators have announced plans to launch LTE. These include the US, Sweden, China, and others. Where no such spectrum allocations exist, operators are postponing LTE plans.”

The first operators intending to deploy LTE include US-based Verizon Wireless, MetroPCS Wireless, and US Cellular; NTT DoCoMo and KDDI in Japan; TeliaSonera, Tele2 and Telenor in Europe; and China-based China Mobile, which intends to launch in 2011. KT and SK Telecom are expected to launch in Korea 2010, but there has been little fanfare so far.

These commitments are good news for infrastructure equipment vendors. A few operators have already announced the contracts they have awarded. Alcatel-Lucent, Ericsson, and Starent are the winners of a major set of contracts from Verizon Wireless. In Japan, NTT DoCoMo, in addition to tapping Ericsson, is also supporting local vendors NEC and Fujitsu, ABI noted.

TeliaSonera has chosen Ericsson and Huawei Technologies, while its fellow Scandinavian operators Tele2 and Telenor are also thought likely to settle on Huawei, which is proving a formidable competitor, according to ABI.

“The operators are looking for strong partners,” said Manjaro. “Operators want to know their vendors will stay in business, that they will have equipment ready early, and that they are financially strong enough to collaborate in developing new services and solutions, “ added Manjaro.

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