Article 43

 

Sunday, May 15, 2022

Search Engine Manipulation

image: google x ceo schmidt

Since Google announced plans to buy DoubleClick for $3.1 billion, privacy advocates have expressed growing concern over the mountain of data Googles would hold following the deal. The largest search engine in the United States, Google fielded as many as 3.5 billion search queries last month, and it regularly stores that data. (It recently said it would begin to get rid of those records after 18 to 24 months.)

The company also collects and stores data on a range of other services, including user’s schedules on Google Calendar, address information from Google Maps and e-mail documents from Gmail. By acquiring DoubleClick - the country’s largest ad-technology provider, with a reach of about 80 percent to 85 percent of the Web population - Google would have access to a database of users surfing habits across hundreds of sites, including DoubleClick customers such as Time Warner’s AOL and Viacom’s MTV Networks.
- Google Buys DoubleClick, 2007

Libertarians dislike Google’s DEAL WITH CHINA’S censors. Conservatives moan about its uncensored VIDEOS. But the BIG NEW FEAR is to do with the PRIVACY of its USERS. Google’s business model (see article) assumes that people will entrust it with ever more information about their lives, to be stored in the company’s “cloud” of remote computers. These data begin with the logs of a users searches (in effect, a record of his interests) and his responses to advertisements. Often they extend to the user’s e-mail, calendar, contacts, documents, spreadsheets, photos and videos. They could soon include even the users medical records and precise location (determined from his mobile phone).
- Whose Afraid of Google? 2007

AIBRT researchers continued to conduct experiments on new methods that can be used by search engine companies to manipulat people’s opinions, votes, and purchases without their knowledge. They continued their research on the “Search Engine Manipulation Effect” (SEME), continued experiments on the “Search Suggestion Effect” (SSE) and the “Answer Bot Effect” (ABE), and discovered and initiated other new forms of online influence, such as the “Opinion Matching Effect” (OME), the “Targeted Messaging Effect” (TME), & the “Differential Demographics Effect” (DDE)
- Program areas at American Institute for Behavioral Research and Technology

Many Ways Google Threatens Everyone

By Neenah Payne
ACtivist Post
May 11, 2022

Dr. Robert Epstein, a senior research psychologist at the American Institute for Behavioral Research and Technology in California, has studied the many ways Big Tech companies like Google and Facebook are affecting our lives in profoundly negative ways. He recommends several steps to protect yourself.  However, he explains that there are much larger implications for our democracy.

WHY GOOGLE POSES A SERIOUS THREAT TO DEMOCRACY AND HOW TO END THAT THREAT (.pdf)

‘SOMETHING THAT’S FRIGHTENING’: ROBERT EPSTEIN WARNS AGAINST BIG TECH MANIPULATION

Robert Epstein has been researching and looking at how the biggest tech companies influence human behavior, and conducting extensive monitoring projects of bias in these companies products, with a particular FOCUS ON GOOGLE:

“Big Tech companies such as GOOGLE and Facebook have enormous power to shift peoples’ opinions and voting preferences through manipulation of the content of their home pages that users see on screens of their devices, without people knowing, said Dr. Robert Epstein, a senior research psychologist at the American Institute for Behavioral Research and Technology in California.”

Googles Meddling In Elections

Google critic, 66, who testified that the tech giant’s 2016 election meddling GAVE 2.6M VOTES TO HILLARY:

“A high profile critic of Google, who accused the search engine of meddling in the 2016 election, has now suggested his wife’s fatal car crash was not an accident.  Robert Epstein, 66, said in July the internet giant’s methods ‘gave’ millions of votes to Hillary Clinton during the 2016 presidential election. Epstein, a psychology professor at the American Institute for Behavioral Research and Technology, concluded that Googles search methods ‘gave’ millions of votes to Hillary Clinton during the 2016 presidential election.”

Dr. Epsteins Congressional Testimony

In his TESTIMONY before Senator Ted Cruz (R-TX), Dr. Epstein explained that Big Tech companies like Google, Facebook, and Twitter can shift as many as 15 million votes in an election without peopleҒs knowledge and without leaving a paper trail.

“Google has the power to manipulate what you see online, targeting you with certain advertisements and burying search results theyd rather you not see. But can they go so far as to control the outcome of political elections? Absolutely, according to Robert Epstein, Ph.D., a senior research psychologist at the American Institute for Behavioral Research and Technology (AIBRT).

Epstein, a Harvard-trained psychologist who founded the Cambridge Center for Behavioral Studies, likens Google to a dictator with unprecedented power because it relies on techniques of manipulation that have never existed before in human history. The free services they provide really aren’t free, he warns. You pay for the services with your freedom.”

Google Uses Ephemeral Manipulation Tools

In this VIDEO, Epstein speaks with Jan Jekielek, senior editor of The Epoch Times, about Googles ability to control public policy, swing elections and brainwash our children. Google has the power “to censor content, to track our every move, to tear societies apart, to alter the human mind, and even to reengineer humanity,” Epstein writes in his report, “Googles Triple Threat,” which he details in his interview with Jekielek.

The methods Google uses are ephemeral and leave no paper trail, making it very difficult to track and prove that theyre using humans as pawns, manipulating us via ways that we can’t counteract. Ephemeral experiences occur briefly, then disappear, and include things like a list of suggested videos on YouTube, search suggestions and topics in a newsfeed.

“They affect us, they disappear, the’re stored nowhere and they’re gone.” Epstein says. It’s the ideal form of manipulation. People have no idea they’re being manipulated, number one, and number two, authorities can’t go back in time to see what people were being shown, in other words, how they were being manipulated.

Epstein and his team, however, have found ways to track Google’s invisible, almost subliminal, tools, including the search engine manipulation effect (SEME). According to Epstein:

“SEME is one of the most powerful forms of influence ever discovered in the behavioral sciences It leaves people thinking they have made up their own minds, which is very much an illusion. It also leaves no paper trail for authorities to trace. Worse still, the very few people who can detect bias in search results shift even farther in the direction of the bias, so merely being able to see the bias does’t protect you from it.”

Research by Epstein and colleagues has found that biased search results can change peoples’ opinions and voting preferences, shifting opinions in undecided voters by 20% to 80% in certain demographic groups. Internal emails leaked from Google talk about “ephemeral experience,” and the company makes a point to engineer ephemeral experiences intended to alter the way people think.

SEME, however, is just one of about a dozen subliminal tools that Epstein’s team has discovered. Others include the “search suggestion effect,” the “opinion matching effect” and the “YouTube manipulation effect.”

Google Shifted Millions of Votes in 2020

As Epstein and his team began to preserve politically related ephemeral experiences, extreme political bias was uncovered on Google and YouTube, which is owned by Google’s parent company Alphabet.

In the days leading up to the 2020 Presidential election and 2021 Senate runoff elections in Georgia, for instance, they preserved 1.5 million ephemeral experiences and more than 3 million web pages, which were sufficient to shift at least 6 million votes in the presidential election without people’s knowledge.

This isn’t an isolated incident. In 2016, Googles search algorithm generated biased search results that influenced undecided voters, giving 2.6 million to 10.2 million votes to Hillary Clinton.

Epstein makes a point to state that he leans left politically, but despite Google’s bias working to support the candidates he supported, he cant applaud it, “because rigorous research I have been conducting since 2013 has shown me how dangerous these companies are Google-and-the-Gang, I call them.”

Even displaying a “Go Vote” reminder on Google on election day in 2018, Epstein found, gave one political party an extra 800,000 to 4.6 million votes compared to what the other party got. What’s more, Epstein says those numbers are “quite conservative.” In other words, Epstein explained, ԓGoogles “Go Vote prompt was not a public service; it was a vote manipulation.” This type of vote manipulation is an example of what I call the “Differential Demographics Effect.”

Epstein also had a monitoring system in place in 2018, which preserved more than 47,000 election-related searches on Google, Bing and Yahoo, along with nearly 400,000 web pages that the search results linked to. The political bias that was uncovered in the results may have shifted 78.2 million votes to one political party.

Even the autocomplete feature that occurs when you start to type in Googles search engine is a powerful manipulation tool. “A growing body of evidence suggests that Google is manipulating peoples’ thinking and behavior from the very first character people type into the search box,” Epstein writes. Just from this feature alone, Epstein’s research found Google can turn a 50/50 split among undecided voters into nearly a 90/10 split - all without people realizing they’re being manipulated.

Further, because Google’s persuasive technologies are so powerful, and many elections worldwide are very close, Epstein’s data suggest Google has likely been determining the outcomes of up to 25% of national elections worldwide since at least 2015.

Google Is a Surveillance Agency

DOWNLOAD the transcript.

Its important to understand that Google is a surveillance agency with significant yet hidden surveillance powers, and this is one of their primary threats to society. As noted by Epstein:

“The search engine - Google Wallet, Google Docs, Google Drive, YouTube, these are surveillance platforms. In other words, from their perspective, the value these tools have is they give them more information about you. Surveillance is what they do.”

While surveillance is Google’s primary business, their revenue - which exceeds $130 billion a year - comes almost exclusively from advertising. All that personal information you’ve provided them through their various products is sold to advertisers looking for a specific target audience. Meanwhile, they also have an unprecedented censorship ability. By restricting or blocking access to websites, they decide what you can and cannot see.

The most crushing problem with this kind of internet censorship is that you don’t know what you don’t know. If a certain type of information is removed from search, and you donҒt know it should exist somewhere, you will never know and you wont go looking for it. This is how hundreds of millions of people have been deprived of learning the power of natural healing from me and many other clinicians who have been censored by Google.

For example, Google has been investing in DNA repositories for quite a long time, and adding DNA information to our profiles. According to Epstein, Google has taken over the national DNA repository, but articles about that - which he has cited in his own writings - have all vanished. As it stands, Epstein is worried for the future if no one steps in to stop Google’s power:

“As the father of five children, I am especially concerned about what humanity’s future will look like if Big Tech is allowed to continue unobstructed on its path toward world domination. In the 1950s, British economist Kenneth Boulding wrote, ‘A world of unseen dictatorship is conceivable, still using the forms of democratic government.’

I am writing this essay because I believe that such a world already exists, and that unless we act quickly and decisively, the power that the technology company executives have garnered will become so firmly entrenched that we will never be able to unseat them from their invisible thrones.”

Epstein’s Six Top Privacy Tips

The first step to breaking free from Google’s dictatorship is recognizing that the manipulation is occurring. The next involves consciously opting out of it as much as possible. It’s especially important that children are protected, as they are among the most vulnerable to the onslaught of manipulation, which will have serious consequences to future generations. Epstein noted:

“We’re trying to figure out how the manipulation works. But most importantly, were trying to quantify it ҅ Because I think that what’s really happening is that there is a cumulative effect of, not just political bias, but a value literally a cumulative effect of being exposed to certain kinds of values, over and over and over again, on one tech platform, or after another.

And I think that the people who are most vulnerable to being impacted by that kind of process are children.”

Epstein has compiled six steps that can help protect your privacy online, noting that he hasnt received a targeted ad on his computer or mobile phone since 2014 as a result.

To take back some of your online privacy, for yourself as well as your children, he recommends:

Get rid of Gmail. If you have a Gmail account, try a non-Google email service instead such as ProtonMail, an encrypted email service based in Switzerland.

Uninstall Google Chrome and use Brave browser instead, available for all computers and mobile devices. It blocks ads and protects your privacy.

Switch search engines. Try Brave search engine instead, which you can access on the Brave browser and will not compromise your privacy and surveil you.

Avoid Android. Google phones and phones that use Android track virtually everything you do and do not protect your privacy. It’s possible to de-Google your cellphone by getting an Android phone that doesn’t have a Google operating system, but you’ll need to find a skilled IT person who can reformat your cellphones hard drive.

Avoid Google Home devices. If you have Google Home smart speakers or the Google Assistant smartphone app, there’s a chance people are listening to your requests, and even may be listening when you wouldn’t expect.

Consider using a proxy or VPN (Virtual Private Network). This service creates a buffer between you and the internet, “fooling many of the surveillance companies into thinking youre not really you.”

Book: GOOGLE’S TRIPLE THREAT

SOURCE

Posted by Elvis on 05/15/22 •
Section Privacy And Rights • Section Broadband Privacy
View (0) comment(s) or add a new one
Printable viewLink to this article
Home
Page 1 of 1 pages

Statistics

Total page hits 11745647
Page rendered in 5.7239 seconds
42 queries executed
Debug mode is off
Total Entries: 3418
Total Comments: 339
Most Recent Entry: 07/17/2022 03:24 pm
Most Recent Comment on: 09/26/2021 05:03 pm
Total Logged in members: 0
Total guests: 15
Total anonymous users: 0
The most visitors ever was 172 on 12/25/2019 07:40 am


Email Us

Home

Members:
Login | Register
Resumes | Members

In memory of the layed off workers of AT&T

Today's Diversion

I hate and I love: why I do so you may well ask. I do not know, but I feel it happen and am in agony. - Catullus

Search


Advanced Search

Sections

Calendar

August 2022
S M T W T F S
  1 2 3 4 5 6
7 8 9 10 11 12 13
14 15 16 17 18 19 20
21 22 23 24 25 26 27
28 29 30 31      

Must Read

Most recent entries

RSS Feeds

Today's News

ARS Technica

External Links

Elvis Picks

BLS and FRED Pages

Favorites

All Posts

Archives

RSS


Creative Commons License


Support Bloggers' Rights